Tuesday, March 27, 2018





Link Road / Shastri Nagar Jammu
( Established 1952)

Jammu had many good tailoring shops even before partition of the country . I am informed that people from Sialkot would  come to Jammu for stitching their clothes .  During early eighties of the last century, shops like Goonga Tailors, Best And Co, Ghulam Rasool And Sons, Paul Tailors and ' SC Sharma Tailors 'enjoyed good reputation and did brisk business .. I have some how  remained tied to S C Sharma Tailors , Link Road ,Jammu. I have been visiting this shop  since last 30 years. I have seen the tidy senior Sharma  Ji ( at the Link Road shop ) in a tweed coat , Raymond's(grey woollen ) trousers  , a  necktie and golf or Karakul  cap on his head  guiding his two sons . Talking to him was always enriching. He knew anybody and every body in politics, trade , industry and  bureaucracy . During Darbar Move, he had many bureaucrats as his customers. If Ghulam Rasool And Sons (Residency Road, Jammu )  specialised in  stitching coats and  three piece gent's  suits , Sharma Ji had mastery over shirts, night suits, trrousers, Safari suits  ,  Kurta Pyjama stitching in Jammu. For night suits,trousers  and shirt stitching  ,this shop still enjoys a  good reputation in Jammu city. You can also stitch excellent and fashionable   three piece gent's suits over here. 

Senior Sharma Ji is no more now. The brothers have separated out  . Apart from Link Road , they have set up   a shop at Shastri Nagar  just opposite to Dudhadhari Temple. At both the shops, they have maintained their   stitching standards.Both  the brothers stitch Men's suits and trendy  fashion apparel. Link Road shop is more into fashion and  trendy apparel  stitching and business . 

I prefer Shastri Nagar shop. I find more  compatibility with the owner of this shop. The proprietor of this shop is  thoroughly professional in his approach and  a Pucca gentleman. Loves music and is fair   swift in his dealings. The owner of the Link Road shop is equally fair, courteous and professional in his dealings  Some friends who  happen to be his regular customers have given me excellent feedback about the person and his dealings.

From my experience, I find no match for the shirt ,Kurta Pyjama, trousers  and night suits ( Rs600/= current charges with piping) that I get stitched at the Shastri Nagar shop.   Try once and you will come  again and again. 

The Link Road shop has also maintained its old standard and reputation. And the Link Road  shop has created a beautiful 'Apparel  Studio'  for men's trendy clothing . You can find beautiful Achkans, Sherwanis ,suits, jackets ,Kurta Pyjamas and trousers in this shop.

Both the brothers are authorised stockists and sellers of Reid  And Taylor unstitched fabric /   clothing.

(Avtar Mota)

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