MOHAMMAD ISMAIL OF PALLADIUM CINEMA ,LAL CHOWK ,
SRINAGAR ..
Bhai Anant Singh Gauri (a philanthropic Sikh gentleman) brought cinema to the Kashmir valley by opening the Palladium Talkies at Lal Chowk, Srinagar sometime in 1932. Ardeshir Irani’s Alam-Ara was the first movie screened in this hall. When Sher e Kashmir Institute of Medical Sciences was set up at Soura, Srinagar, Bhai Anant Singh donated more than 50 Kanals of land for this premier medical centre in Kashmir valley. Bhai Anant Singh kept his cinema hall at the disposal of the National Militia or Peace Brigade cadres of Kashmir after the tribal raid of 1947. During that period, the cinema hall also became the headquarter of the emergency administration headed by Sheikh Mohammed Abdullah.
The historic Palladium cinema of Srinagar is now
a heap of debris. Burnt and destroyed during armed militancy, the story of
Cinema in Kashmir is the story of this Cinema Hall. The story of cinema crowd
management in Kashmir could well be the story of Mohammad Ismail.
Mohammad Ismail was on the payrolls of Palladium
cinema Lal Chowk. He was well built and would be seen outside the entrance to
the third-class ticket window or sometimes near the stall window. Many people
believed him to be working for the cinema ticket ‘ BLACKERS ’. He would pull
out his cane or leather belt and create terror outside the ticket windows by
his unique style of crowd management. Sometime in 1981or 1982 , i was told by
the nearby Chaurasia Paan shop owner something like this :-
“ Mohammad Ismail is a clever dramabaaz. The
ticket BLACKERS are his agents or vice versa. They work for each other’s
interests. The moment any BLACKER notices some gentle family coming near the
ticket window, he cries , ‘ Aaayi ha Bobu ji ta Khoja Sahib ’ or ‘ People from
gentle or respectable Pandit and Muslim families have come’. And Ismala (as he
was known fondly ) immediately makes noise and charges upon crowds near the
ticket windows with his cane or belt. The gentle Pandit and Muslim family
ticket buyers get frightened and move away from the ticket windows. At this
moment the BLACKERS come out with bundles of tickets and sell them to the
respectable and frightened people at a premium. This is all done in connivance.
The police, the owners and the employees know everything about this activity .”
Sometimes Mohammad Ismail was seen with the film
advertisement band that would start from the Palladium around 9.30 AM with
posters, hoardings and a proper band Baaja. Kashmiri painters advertised the
new movie with their innovative sentences written artistically. Sentences like ‘ Ek naagin talwaar chalaane mei maahir ’
or ‘ Gaanv ki bholi ladki aur shahar ka jadoogar ’ or ‘ Maum ki gudiya ki aag
se takkar ’ or ‘ Ladaai aur maar kutaayi se
bhar-poor ’ or ‘ Ek Ladki do deewane ’ . The band master and bagpipers
played music to the amusement of the onlookers on the road. The bandmaster
known as Rajab Sahib ( Mohammad Rajab ) would lead this parade to advertise a
new movie. This strange group carried hoardings as they moved through the
streets of the city playing music. The advertisement system later changed to
hiring Tonga and making rounds in the city with posters and hoardings.
CHINAR SHADE by Autarmota is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Based on a work at http:\\autarmota.blogspot.com\.
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