Tuesday, February 16, 2016

MY SHORT STORY “ WEEKLY RECORD OF MARKETING EFFORTS “

                                                                               
                                                                                          


ROSSIO SQUARE LISBON PORTGUAL

( Photo Sandeep Mota 2015)

It continues to be a central Meeting place in downtown Lisbon .A historical place since 13th century . It has some shops and cafes that belong to 18th century . This place also acted as a warehouse for Indian spices that used to be supplied to Entire Europe . It used to be a central place for Bull fights and Public executions . Old Palace buildings are also located in this area.The earthquake of 1755 flattened entire buildings around this square and consequently entire Lisbon city was rebuilt . This place is presently thronged by tourists and Locals .
To this photograph i add my  story " Weekly Record of  Marketing Efforts ".This is a work of pure fiction and has nothing to do with any person, place or institution.

In a bank , A marketing officer is asked to create record of what he does in the field and the same is checked by his supervisor daily. At the end of the week , Regional Marketing Supervisor or the marketing Boss also checks the record to see whether everything is being done for business growth of the organization .
SSS is the name of the  marketing officer .

“ WEEKLY  RECORD OF MARKETING  EFFORTS “

MONDAY 2, August 

“ Field visit . 12 shop. 2 fictory. Mostly employee sit.  Nowadays owner buy employee for Rs3000= PM. He go enjoy and salesman work like donkey from 9AM leaving at 9 PM. One shop offering cold drink. Not corruption . so I taking. One employee asking when go Bank issue clerk form . He not happy with sales man job. All say they having account already . First Fictory visit report. Only girls working. Young Manager gossip 3 girls. When I enter they go salient. He say give your business card. I no card. He say come next time . He want me leave .His boss needing card . I come out . Peeping from window under hide ,I finding manager start again gossiping with girls. He waiting for my leaving. Second fictory visit report. No power. Employees wait power. Generator dizel finish. Gorkha chowkidaar say he leaving the fictory. Manager not paying salary in time. Sir what business we bring from people who not paying salary chowkidaar in time. So much water in rivers in our State but no Power. What fictory owner do when no power. That my record for day work”

Sd/
SSS

“SEEN.
I find spelling mistakes . Check up Dizel , salient and Fictory, Confine your comments to business issues only. Deliver results ”
Sd/
SUPERVISOR

TUESDAY 3 August 

“ Thanks SIR.I noticing mistakes . But please not tell Boss .I not understand what you want Business issue comments . what I see I writing . All go business in this world. I strong faith in my religion. I doing duty result not in my hand . God above give result. Today visit schools . 1 Government school and 2 private school.
Government School No 1 . All boys and teachers go busy in cooking . What go this Midday mealing ?Some students playing . Some go bringing water and plates . This not teaching . Students and teachers coming , cooking and eating only. They say they poor . They no money for account. Teacher say they already account . They getting salary in other Bank. What do we do here now . One girl teacher wanting buy Gold Biscuit 20 Tolas from Bank . She asking rate and discount. I ask how it needed for 1 marriage . She say yes Jewellery making. God 20 Tola meaning 6 lakhs . This not good . This rate meaning one marriage cost 15 lakh now. God ! How costly marriage going .India going full of unmarried people if this go marriage costing .
Private school No 1. Sir There one Halwai shop known as SOMA HALWAI in old city . Halwai work income going down every day . People like biscuits , Cake and other Bakery. Villager not drink Milk and Jalebi from Halwai shop now .So his son Sanjay open school .He open Big Big School . I meet him . He say he needing loan for B.Ed College now. He not passing B.Sc. but go leader in college . Now School go like opening shop. He two cars and house . He have RADO wrist watch .If you yes then I bring him to bank tomorrow. Other Private school No 2 having kashmiri Pandit propritor . He say he want Bank account but statement should be every day deliver. He say he want calendar , diary and key rings from Bank gift. I say yes all giving. He say he from Sopore town. Sopore produce apple . Sir How good Ambri Apple? I not able explain when I taste . Final work report .”
Sd/
SSS


“ SEEN
You are again missing basic issue of Business Development in your Marketing. If poor boys had no money , you should have asked them to open Zero Balance Accounts . Again let me know how is Bank concerned with Marriage costs and mid day meals .Yes you should immediately fix an appointment of Mr Sanjay with our Boss. Check spelling of propritor. Why did not you open account of the principal of the second private school. You have been already given calendars , Diaries and a Good Stock of key Rings. I have already told you many times to focus on business only in your comments. Be brief . ”
Sd/
SUPERVISOR

WEDNESDAY 4 August.

“ Sir I social man. I friends, relation and neighbour . All Asking bank Calender, Diary and key ring . I giving . I only getting 10 calender and 3 diary and some key rings . I go having 60 relatives 50 friends and 20 neighbour. I giving all. Many going angry still they not getting anything. That account of Diary , calender and key ring you giving. Sir , Today Holiday. Though Bank Holiday , Market open. Agriculture officer of Bank visit my residence . He say he not like Bank Job. Loan go bad every officer under trouble. Bank give Target . Working under Target no quality . Nobody understand this later when loan go bad. How true sir. I not visit any place . Bank officer have social life also. Nobody understand. Brief comment.”
Sd/
SSS


“ Should the Bank Print Calenders , order Diaries and key rings for all your neighbours , relatives and friends ? What do you expect ? What is the need to comment when you are on a holiday. ”
Sd/
SUPERVISOR

THURSDAY 5 August 

“ Sorry for comment Holiday. Today visit two Hospital for Business . Government Hospital No 1. Medical representative and myself wait for doctor sahib to come. They entering in large number in Hospital in morning but they go under hide inside .They not in wards . Just one round and finish. God know where they go? Nurses and helpers running wards . Attendants learning nurse work .I meeting two doctors at gate when they leaving . They not listen . They telling meet at practice place. They think young men meeting them only Medical representative .When they needing account let them come Bank . Why running after people who think everybody only patient or Medical representative . Private hospital No 2 .Everybody going inside , keeping hand on purse . Paying and Paying . Entry Fee , Room Rent , Doctor Fee, Medicine Cost , Tests, Lunch/Dinner /Tea Bills, Van payment. They carry dead patient and go charging 1000 rupee dropping .They go hire agent or middleman who bring Patient in. sir ji all Commission.It go like sabzi Mandi Commission agent trade . Different faces in government hospital and different in private hospital. I meeting Doctors . They say they getting salary cheques . They need account but Bank open ATM and small branch inside Hospital. Big Decision. I say I come again.. We inform Boss .What you saying sir?”

Sd/
SSS

“ SEEN.
I have already clarified this  many times that there is a Bank Branch opening policy of RBI. In case the business figures and other details warrant , you should have prepared a proposal which could be put up to Boss . I again say be brief . No unwanted comments . I find improvement in your spellings but your grammar is fatal ”
Sd/
SUPERVISOR

FRIDAY 6 August 

“ Sir I Say frank. I join Clerk/ cashier long back. That time we count cash from 1 to 100 and write entries in Pass books and ledger . When bank say we needing good writers for clerk post? Now bank officer needing write stories also you expecting . You always insulting my English . If my Spelling go correct you saying my grammar going incorrect . Some times you saying I not focus business . What I focus then . I not telling you my family story. I not telling you my personal work. I religious man . I doing my duty . Result not my hand . God give result even idle man but nothing even busy man . This life truth. I say i join mainstream operation . Shift me branch work. I not Marketing man. I not Writer that bank needing . Sorry sir if I going emotional. I like working under you still. Now my brief report. Meet six new clients . 1 account open 4 defaulters of other Banks. One car loan promised a medical shop . He give Small bottle as Glycerin gift . No corruption. Glycerin good for winter rubbing hand and foot . ”
Sd/
SSS

“SEEN
Bring car loan man to the bank. Pay for the Glycerin Bottle. Contact more persons ”
Sd/
SUPERVISOR

SATURDAY 7 August 

“ Sir , I return Glycerin .8 persons contact. 1 accounts open . Others say No . Brief report. “

Sd/
SSS
“Seen Put and up to regional Supervisor Marketing for his information and comments ”
Sd/
SUPERVISOR


“SEEN
Very Good   work  by SSS  . Continue this  Business  growth and Dairy Writing   . All should working like  SSS. Much Appraciated.  Mr Supervisor….Read  what he say . We not here   fault find  mission  in  spalling”
Sd/
REGIONAL SUPERVISOR MARKETING.

Thanks sir. Guidance Appraciated  for Dairy writing and  spalling . Noted for strict future  compliance.

Sd/-
SUPERVISOR



( Text by Autar Mota )

Creative Commons LicenseCHINAR SHADE by Autarmota is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Based on a work at http:\\autarmota.blogspot.com\.

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