Tuesday, February 16, 2016

MY SHORT STORY “ WEEKLY RECORD OF MARKETING EFFORTS “

                                                                               
                                                                                          


ROSSIO SQUARE LISBON PORTGUAL

( Photo Sandeep Mota 2015)

It continues to be a central Meeting place in downtown Lisbon .A historical place since 13th century . It has some shops and cafes that belong to 18th century . This place also acted as a warehouse for Indian spices that used to be supplied to Entire Europe . It used to be a central place for Bull fights and Public executions . Old Palace buildings are also located in this area.The earthquake of 1755 flattened entire buildings around this square and consequently entire Lisbon city was rebuilt . This place is presently thronged by tourists and Locals .
To this photograph i add my  story " Weekly Record of  Marketing Efforts ".This is a work of pure fiction and has nothing to do with any person, place or institution.

“ WEEKLY  RECORD OF MARKETING  EFFORTS , JAMMU 1990 ”

In a Bank , A marketing officer is asked to create record of what he does in the field and the same is checked by his supervisor daily. At the end of the week , Regional Supervisor Marketing ( RSM ) or the Marketing Boss also checks the record to see whether everything is being done for Business growth of the organization .
SSS is the name of the  Marketing officer .  The story( Fiction ) is based on Exchange of written notes between Marketing officer ( SSS ) working in field  and his   Supervisor sitting  in  the office   .

Any resemblance with any person , institution or event is sheer coincidence .It is a work of pure fiction .

MONDAY 6, August 1990, JAMMU

“ Field visit . 12 shop. 2 fictory. Mostly employee sit.  Nowadays owner buy employee for Rs3000= PM. He go enjoy and salesman work like donkey from 9AM leaving at 9 PM. One shop offering cold drink. Not corruption . so I taking. One employee asking when go Bank issue clerk form . He not happy with sales man job. All say they having account already . First Fictory visit report. Only girls working. Young Manager gossip 3 girls. When I enter they go salient. He say give your business card. I no card. He say come next time . He want me leave .His boss needing card . I come out . Peeping from window under hide ,I finding manager start again gossiping with girls. He waiting for my leaving. Second fictory visit report. No power. Employees wait power. Generator dizel finish. Gorkha chowkidaar say he leaving the fictory. Manager not paying salary in time. Sir what business we bring from people who not paying salary chowkidaar in time. So much water in rivers in our State but no Power. What fictory owner do when no power. That my record for day work”

Sd/
SSS
 ( Marketing officer )

“SEEN. I find spelling mistakes . Check up Dizel , salient and Fictory, Confine your comments to business issues only.  Why have you not visited recently opened  kashmiri Pandit  migrant camps ? Deliver results ”
Sd/
SUPERVISOR

TUESDAY 7, August 1990

“ Thanks Sir .I noticing mistakes . Please not tell Big Boss ( RSM ). Sir , I not understand what you want Business issue comments . What I see I writing . All go business in this world. I strong faith in my religion. I doing duty result not in my hand . God above give result. Today visit schools . 1 Government school and 2 private school. Government School No 1 . All boys and teachers go busy in cooking . What go this Midday mealing ?Some students playing . Some go bringing water and plates . This not teaching . Students and teachers coming , cooking and eating only.   When I say” Open Account” ,they say they poor . They no money for account. Teacher say they already account . They getting salary in other Bank. What do we do here now . One girl teacher wanting buy Gold Biscuit 20 Tolas from Bank . She asking rate and discount. I ask how it needed for 1 marriage . She say yes Jewellery making. God!  20 Tola gold  meaning 3-4  lakhs . This not good . This rate meaning one marriage cost 10 to 12 lakh now. God ! How costly marriage going .India going full of unmarried people if this go marriage costing .

Private school No 1. Sir There one Halwai shop known as SOMA HALWAI in old city . Halwai work income going down every day . People like biscuits , Cake and other Bakery. Villager not drink Milk and Jalebi from Halwai shop now .So his son Sanjay open school .He open Big Big School . I meet him . He say he needing loan for B.Ed College now. He not passing B.Sc. but go leader in college . Now School go like opening shop. He two cars and house . He have RADO wrist watch .If you yes then I bring him to bank tomorrow. And he employing educated kashmiri Pandit Migrant teacher on 700 rupees . They  good teachers M A  pass  . Many people say he make them sign back of cheque  receipting salary rupees  3000 under mischief . He Cash all  cheque  as if teacher taking 3000 in account Book. Kashmri  teacher having  no choice .  He hit under  Misfortune of losing  all in Kashmir valley  and  needing Food and sheltering for family in Jammu .
 Sir you wanting visit kashmiri Pandit camp. Listen what I see  . I go visit Muthi Tent camping. There kashmiri migrant live. They say their account not transfer from valley by Jammu Banks . They give pass Book Cheque Books and all more than three months. They visiting daily Banks in  Hot Day . Bank say ‘ Not Transfer yet . wait.” .What business Bank demanding from these people  . They miserable.  If you go listen their story , you weep. What New  Business you wanting from people who naked and live under  open sky i not understand. They running for ration . They going Relief office saying “ Zinda Baad Murdabaad “ and then getting cheque. They worry children schooling .  They die Loo .  One pandit say Loo meaning Heat stroke . I not sure . you knowing better English . They  die snake biting in Tent. Three people die under  Muthi with snake enter the tent. They needing Locker but  bank asking Fixed deposit. This not fair . Some lost  Gold ornament under tent theft .They no Gas connection . Some day back all rain water go enter their Tent and wash all . No Fan . No Cooler . Tent go like  hot  Tandoor day time . What Bank Business you wanting under this condition  I failing to understand ?

  Visit another Private school No 2 having kashmiri Pandit propritor . he old residing in jammu Before 1990. He not Migrant . He say he want Bank account but statement should be every day deliver. He say he want calendar , diary and key rings from Bank gift. I say yes all giving. He say he from Sopore town. Sopore produce apple . Sir How good Ambri Apple? I not able explain what I taste . Final work report .”
Sd/
SSS
( Marketing Officer )


“ SEEN..You are again missing basic issue of Business Development in your Marketing. If poor boys had no money , you should have asked them to open Zero Balance Accounts . Again let me know how is Bank concerned with Marriage costs and mid day meals .Yes you should immediately fix an appointment of Mr Sanjay with our Boss. Check spelling of propritor.  And again I say improve your  grammar and sentence  presentation.  I can only understand what you want to convey since I am used to it . None will even get a faint idea about what you intend to convey  . And note .. We are not concerned How and what sanjay pays to his teachers more specifically to kashmiri Migrant Teachers . What is the need to write the lengthy  story of kashmiri Migrant camp at Muthi ? You need to speak about Business only.  You are not a Political leader . You were sent there for Pure business development . If there is no Business for the bank ,  move ahead.Your personal emotional outbursts  should not be brought into official communication .Why did not you open account of the principal of the second private school ? You have been already given calendars , Diaries and a Good Stock of key Rings. I have already told you many times to focus on business only in your comments. Be brief . ”
Sd/
SUPERVISOR

WEDNESDAY 8, August 1990.

“ Sir I social man. I friends, relation and neighbour . All Asking bank Calendar, Diary and key ring . I giving . I only getting 10 calender and 3 diary and some key rings . I go having 60 relatives 50 friends and 20 neighbour. I giving all. Many going angry still they not getting anything. That account of Diary , calendar and key ring  .
And sir what emotion I writing about kashmiri Migrant tenting  under Muthi camp.  I no Leader . I no sadhu Maharaj. Again you attacking  my English  writing . Now you talking  Grammar and sentence . I say what I feeling . I talk about this later. I go anger otherwise  and anger not good . Sir , if I not leader ,  I not stone . I human. I having heart  . I go pain seeing human being  paining. I not tell you all. Go  there  they tell how many die under  Hospital on Ice  Slab. Hospital keeping them naked under fan after they getting Loo or what you say Heat stroke. Pardon if not Heat stroke Proper for  word Loo . You understand loo. Minimum  Six People sitting, sleeping and living  in Tent under Burning sky . No fan. No Power . Water tap Far away . They worrying Children  Education , Bank account Transfer from valley , Ration , Relief , Drinking water and  old parents  . They going everyday canal road relief office standing in Hot sun  for registration or relief work. Many fall there standing and carry hospital . I Tears in eyes when I listen .
In kashmir valley ,  They  getting killed  by Militants who saying “ You Pandit . You Indian Agent.   You  informer .Why you  here ? Leave Kashmir  or we kill you. They killing many  innocent  Pandit men , women and children  . Pandits go Panic and   leaving  everything there and leaving kashmir .  This what  all people telling in  kashmiri Migrant camp. Please , excuse me . I little emotional but  I say true. Sorry  I going emotional again. I stop.
Sir , Today Holiday. Though Bank Holiday , Market open. Agriculture officer of Bank visit my residence . He say he not like Bank Job. Loan go bad every officer under trouble. Bank give Target . Working under Target no quality . Nobody understand this later when loan go bad. How true sir. I not visit any place . Bank officer have social life also. Nobody understand. Brief comment.”

Sd/
SSS
( Marketing Officer )



“ Should the Bank Print Calendars , order Diaries and key rings for all your neighbours , relatives and friends ? What do you expect ? let you  not discuss the issue of kashmiri Migrants  henceforth  .  What is the need to comment when you are on a holiday. ”
Sd/
SUPERVISOR

THURSDAY 9, August 1990
“ Sorry for comment Holiday.   If you wanting me go silent under hardship of kashmiri  Pandit Migrants , Okay sir. I going .  But one thing you please listening sir . Kashmiri  pandit Migrant   change Jammu Business slow and steady . Many new Vegetable  shop selling Kadam , Nadru , Haak Saag and kashmiri Baingan  . Many People growing all this in jammu sir ji. They paying for milk and curd. Every family Buying minimum 2 litre . They all buying  Daily Excelsior Newspaper . It go highest circulation  now. They Buying Medicine under so many new shops opening . They X’Ray and go visiting Testing labs . They Buying Books , stationery , Provision and and cloth  . This Business go jumping where they living. If Three lakh migrant coming from kashmir minimum I lakh male going Barber shop hair cut every month . It meaning 10 lakh rupees   Barber earning increase per month  Jammu city . That reason why   Shoki Barber going Fat  after January 1990 .  Now Matador running for full day. Before 1990 , all matador go resting after 1 PM in Jammu city and come out at 4 PM when people walking on road . Previously nobody walk on road in heat from 1 to 4 PM  . Now Migrant walking all  day time  .They help bank  indirectly for Finance under  Shop , Auto, Matador    and many Business . They say they no interest in children job in state  Government . They say they  want children outside J&K state  job . Here they say they getting cheating  even under High   Merit and Hard work.  They not quarreling but Peaceful nature people .   Victims under kashmir Trouble  and Militancy.  Not more sir . you getting angry saying I going  emotional. I closing issue .
  Today visit two Hospital for Business. We finance shops . we finance matadors .  Government Hospital No 1. Medical representative and myself wait for doctor sahib to come. They entering in large number in Hospital in morning but they go under hide inside .They not in wards . Just one round and finish. God know where they go? Nurses and helpers running wards . Attendants learning nurse work .I meeting two doctors at gate when they leaving . They not listen . They telling meet at practice place. They think young men meeting them only Medical representative .When they needing account let them come Bank . Why running after people who think everybody only patient or Medical representative . Private hospital No 2 .Everybody going inside , keeping hand on purse . Paying and Paying . Entry Fee , Room Rent , Doctor Fee, Medicine Cost , Tests, Lunch/Dinner /Tea Bills, Van payment. They carry dead patient and go charging 1000 rupee dropping .They go hire agent or middleman who bring Patient in. sir ji all Commission. It go like sabzi Mandi Commission agent trade . Different faces in government hospital and different in private hospital. I meeting Doctors . They say they getting salary cheques . They need account but Bank open ATM and small branch inside Hospital. Big Decision. I say I come again.. We inform Boss .What you saying sir?”
Sd/
SSS
( Marketing Officer )


“SEEN.I have already clarified this  many times that there is a Bank Branch opening policy of RBI. In case the business figures and other details warrant , you should have prepared a proposal which could be put up to Boss . I again say be brief . No unwanted comments . I find improvement in your spellings but your grammar is fatal ”
Sd/
SUPERVISOR

FRIDAY 10, August 1990 

“ Sir I Say frank. I join Clerk/ cashier long back. That time we count cash from 1 to 100 and write entries in Pass books and ledger . When bank say we needing good writers for clerk post? Now bank officer needing write stories also you expecting . You always insulting my English . If my Spelling go correct you saying my grammar going incorrect . Some times you saying I not focus business . What I focus then . I not telling you my family story. I not telling you my personal work. I religious man . I doing my duty . Result not my hand . God give result even idle man but nothing even busy man . This life truth. I say i join mainstream operation . Shift me branch work. I not Marketing man. I not Writer that bank needing . Sorry sir if I going emotional. I like working under you still. Now my brief report. Meet six new clients . 1 account open 4 defaulters of other Banks. One car loan promised a medical shop . He give Small bottle as Glycerin gift . No corruption. Glycerin good for winter rubbing hand and foot .  ”
Sd/
SSS
( Marketing Officer )

“SEEN.Bring car loan man to the bank. Pay for the Glycerin Bottle. Contact more persons ”

 Sd/
SUPERVISOR

SATURDAY 11, August 1990

“ Sir , I return Glycerin .8 persons contact. 1 accounts open . Others say No . Brief report. “

Sd/
SSS
( Marketing Officer )


“SEEN.. Put and up to Regional Supervisor Marketing ( RSM )for his information and comments ”
Sd/
SUPERVISOR


“SEEN...Very Good   work  by SSS  . Continue this  Business  growth and Dairy Writing   . All should working like  SSS. Much Appraciated.  Mr Supervisor….Read  what he say . We not here   fault find  mission  in  spalling”
Sd/
REGIONAL SUPERVISOR MARKETING ( RSM ).

Thanks  RSM sir. Guidance “Appraciated”  for “ Dairy” writing and  “spalling” . Noted for strict future  compliance.

Sd/-
SUPERVISOR



( Text by Autar Mota )


Creative Commons LicenseCHINAR SHADE by Autarmota is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 India License.
Based on a work at http:\\autarmota.blogspot.com\.

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