KASHMIR WAS ADVERTISED BY TRANS WORLD AIRLINES ( TWA ) AS TOURIST DESTINATION

                                                                                 

 

Trans World Airlines ( TWA ) advertised Kashmir for many years since 1950..

 

One of America's most recognized airlines, TWA was famous for its cutting-edge aircraft, international presence and famous owners. India was a big destination for this American airline company. In the years that followed India's independence, through the 1950s and 60s, destinations as diverse as Kashmir and Udaipur, all emblematic of India, were used to sell South Asian vacations to American and European travellers by TWA. 

 

On July 17, 1996, a Paris-bound TWA plane exploded off Long Island, killing all 230 passengers. Already facing a liquidity crunch, TWA was shattered by this tragedy, but it picked itself up and tried to turn things around but had to close finally due to mounting losses and entry of new players and many other issues. The airline, which was founded in 1930, finally went bust in 2001.

 

 

( Avtar Mota)

 

 

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