( A yoga Advertisement in Metro newspaper published from Manhattan)
( Morning Yoga Session in Bryant Park New York )
( Yoga Mat in a store )
( A popular Yoga Journal in US)
( KRIPALU....Another popular Yoga Magazine published in USA)
YOGA IN THE US
In Malls and bigger stores, a Yoga
mat is a sought after item. Artists and creative people living in
Chelsea near Manhattan Highline can be seen busy in Yoga sessions during
morning hours. You have special Mass Yoga sessions inside Bryant Park
near Times Square ,New York .Books on Yoga, so many Yoga periodicals and journals . Yoga dress and genuine Yoga
teachers ;all in demand over here.
Yoga is a tool that unites mind, body, and breath. Previously it was practiced for spiritual gain but now it has become one of the most popular mind and body fitness necessity.
I am told that there many well known names in every field in the US who swear by Yoga and never miss their morning Yoga session.
This long list includes Hollywood names like Demi Moore , Julia Roberts , Jennifer
Aniston, Madonna , Russel Brand , Brooke Shields, Nicole Kidman and
many more .
I saw a real estate advertisement for sale of residential houses. There was a specific mention of Yoga and meditation room within the houses proposed to prospective buyers .I am told that many Corporate CEOs start their day with a morning Yoga session .
“ I begin in Tadasana, or mountain pose, as I set my intention, and I
end up in Savasana, or corpse pose, allowing my mind and body to clear
out from a period of extreme labour.And the amazing thing is that Yoga
ultimately delivers as advertised. Unlike any other activity in which I
have participated, I never walk out of a class feeling anything less
than great, and always a little more than curious about my practice, my
business, my family and my life. Yoga allows me to carry both equanimity
and enthusiasm through my days. Ultimately, it has allowed me to be a
more effective CEO by making me a happier, healthier and more mindful
human being. And though I promise you will never find me in lotus pose
chanting "Om" on my conference room table, I am an eminently more
grateful CEO than I was before I started practicing yoga.”, says Stanton Kawer CEO and chairman “Blue Chip Marketing Worldwide”in an Interview that I read. Many institutions / teachers charge fee to impart practical
knowledge to ever increasing crowd of people who want to learn Yoga.Yoga is being brought to schools in the US. A newspaper report informs this :-
" Thirty-six programs were identified that offer Yoga in more than 940
schools across the United States, and more than 5400 instructors have
been trained by these programs to offer yoga in educational settings."
A yoga teacher in a school told me this: -
" I feel so happy and proud to be Yoga teacher in a school. I plan
and execute Yoga lessons for school children. It has proved of immense
utility for overall development of the school children. It brings peace
, positivity of thoughts and a strong fellow feeling and human bonding.Since more than 50 years , Americans know what Yoga is ; but the
arrival of Yoga on a large scale may only point back to the 1960s . Yes
when the ideas of 'Eastern Meditation Techniques ' and spiritualism were put to practice by the counterculture of the country. Prior to that, Yoga was selectively known . Now the media and information technology has made every person to find what is best available for
longevity and good health ."
According to a survey, the average American is willing to spend $100 per month on yoga classes. More than 90% of yoga students attribute taking yoga classes to wellness-related reasons — and 44% of Americans who do yoga , attend classes two to three times a week. According to Mayo Clinic, multiple studies point to the potential health benefits of yoga — from the reduction in stress and anxiety to an increased sense of wellbeing and positivity . Despite the positive influence, not all practitioners are happy to see the way yoga has evolved in American culture through its over commercialisation . You have thousands of people offering online classes for Yoga. Yoga centres have been set up in crowded markets and streets . Many consumer products are being marketed by linking them with Yoga. I saw Yoga tea, Yoga food, Yoga restaurants, Yoga apparel, Yoga Shoes, Yoga gowns and Yoga juices. A Yoga teacher ( of Indian origin) in Jersey city told me this :-
" Here I see a great demand for Hatha Yoga postures and Asanas placing associated spiritual aspects to backyard. Most of the Americans believe that Yoga is a science of physical exercises and not spiritual awakening. Accordingly, it has got confined to physical level only . Very less teachers are seen who can take it to spiritual and mental level."
(Avtar Mota)
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